Being a Woman Entrepreneur in Japan

Entrepreneurship can come with many challenges, especially as women who continue to face adversities in the world of business. Though this is a global challenge, women in Japan are especially hindered by the gender gap present in the workplace. Despite being a country known for its progressive innovations and technological advancements, Japan placed 120th in World Economic Forum’s ‘The Global Gender Gap Report 2021’, 10 ranks down from 2019, speculated as the result of COVID-19. Despite the setbacks, female entrepreneurship has begun growing at a rapid rate in the past few years, especially in Japan.

The largest issue that seems to be present in pursuing female entrepreneurship in Japan is the lack of mentorship and networking opportunities that women are able to participate in. Aside from the business world globally being catered towards men, women in Japan are entrusted with the responsibility of childcare, domestic chores, and nursing their elderly parents. The result of these three factors creates a challenging environment for women in Japan to pursue entrepreneurship. During an interview with Japan Times, Mizuki Nakajima, CEO of coly Inc. explained how “Female entrepreneurs face hurdles as there are few female seniors whom they can consult about starting and operating businesses”. In order to combat this issue, many successful female CEOs have started up organizations and communities in order to provide mentorship and guidance to upcoming female entrepreneurs.

Women in Law Japan (WILJ), an example of one of these organizations, is a platform for women in legal professions to network in Japan. The importance of networking and building connections is shared with the president of WILJ, Catherine O’Connell, whom we’ve had the opportunity to interview in the past. Aside from starting Japan’s first lawyer-led legal podcast program, she also started her own boutique law firm in Tokyo, winning an Entrepreneur of the Year Award in 2020. When asked for advice to share with kay me readers, O’Connell shared her three tips all centered around the most crucial aspect -networking. These three tips covered the value of every connection, the importance of maintaining connections without burning bridges, and stepping out of your comfort zone especially in the introductory stage.

Click here read about Catherine’s professional background as well as tips and tricks on networking:

Meet Catherine O’Connell, the “Lawpreneur” empowering women in law – Part 1

So where do you start with becoming an entrepreneur and networking in Japan? The first step is to dress for success and attend networking opportunities and events! As Catherine shares in the second part of the interview, dressing for work, especially in Japan, is a “mark of respect not only to ourselves but to the person we are meeting with or the event we are attending”. She even shared with us how in true, respectful fashion she makes sure to dress professionally from head to toe even during online video meetings even if the person on the other end cannot see the full outfit. 

Investing in a classic jacket and a matching skirt or trousers can create a number of looks that can be used for multiple networking events, whether in person or online. When networking in Japan, we recommend soft, timeless colors such as navy, beige, and gray. The kay me Double Jersey Beige Tailored Jacket pairs perfectly with its matching Wrap Skirt to create an effortless suit set. Dare to be a bit bold by wearing a patterned top inside the suit, or aim for a chic look with a solid colored blouse accented with colored accessories for a vibrant pop. As per Catherine’s advice on dressing for online meetings, no need to worry about comfort or wrinkles when seated in your kay me suit as all of our items are stretchy, wrinkle-resistant, and easy care!

To read more tips from Catherine on how to dress, and for an exciting glimpse into her personal life:

Meet Catherine O’Connell, the “Lawpreneur” empowering women in law – Part 2

Three Inspiring Advice for Entrepreneur Women in 2022

2021 is quickly coming to an end and here at kay me we’ve taken time to reflect on a few of our most cherished memories of this year. As our team grew with every new store opening, we celebrated our 10th anniversary with a special collection, as well as many exciting events! Among these were our Exclusive Interviews, hosted by kay me founder Junko Kemi, where we met esteemed guests in the top of their fields in Japan to share their experience and wisdom with us. Here is a recap of our first three remarkable guests who graced us with their abundant knowledge and tips for blossoming female entrepreneurs!

The path to leadership with Ms. Natsumi Akita, Marketing VP of Adobe Japan

On our very first episode, we welcomed our guest Ms. Natsumi Akita, Marketing Vice President of Adobe Japan. Before Adobe, she extended her marketing chops in both the U.S. and Japan (from the likes of Master Card, Citi, HSBC to name a few), handling large-scale global teams. According to Ms. Akita, for ambitious individuals chasing the top, the first step to becoming a leader is to simply envision yourself in that position:

“It’s important to hold an image of how you want to be seen, and planning steps on how to become that version of yourself. If it’s a leadership role you are envisioning, you need to take a step back to see what parts you are missing and slowly take your time to obtain those missing elements.”

From there on with time and experience, you mold into the shoes that you create for yourself.

From large-scale global team management, dealing with cultural differences to male-dominated environments and maintaining leadership, and advancing to the global stage, Ms. Akita shares her seasoned advice in wealth in our exclusive interview below:

See Ms. Akita’s Interview:

Part 1: How Ms. Akita was introduced to marketing, the different work environments of the west and east coast of America and how to play an active role in the global environment

Part 2: How to lead a large-scale team, how to shine through a male-dominated environment and the importance of ‘positive self-evaluation’

Part 3: Your personal branding, how to carry yourself in the business scene through clothing and Ms. Akita’s future goals

Weathering the economic storm with Ms. Sakie Akiyama, founder of Saki Corporation Ltd.

Our next remarkable woman we spoke to is founder of Saki Corporation Ltd., Ms. Sakie Akiyama. Pursuing the path of entrepreneurship in the industrial machinery sector, she has had her fair share of tough times and knows the importance of turning a bad situation into a chance for opportunity – something she has done for the past 25 years to keep her company running.

With the impact of COVID-19, many businesses have exhausted their resources, including their optimism and spirit. Similarly during Ms. Akiyama’s company presidency, she led her entire team through the devastating Lehman Shock of 2008 and not only recovered company earnings, but brought it to a steady increase just simply through a change in mindset. She recalled her toughest memory of the Lehman Shock:  

“During that experience, the least I could do as an entrepreneur and a company president was to look at the situation through numbers. I used this to communicate with my employees for them to understand the situation, and… brainstorm what steps needed to be taken to alleviate it. In order to do this I had to truly believe in what I was going to tell them and to make my mind up prior in order to truly convince them with my words and to win their trust over… I learned quickly how important being able to convey your thoughts is.“

That’s when Ms. Akiyama adopted a new approach and what she recommends to those facing adversity and struggling to regain composure: imagine yourself in the worst-case-scenario and realize that it is not so bad. Stepping back to imagine herself in the worst case, where she sat in a dim-lit dingy room, eating a simple bowl of eggs over rice across her husband, she accepted she would be OK even at “rock bottom”. With this new positive outlook and no longer overcome with negativity, it was easier to concentrate on work and for Ms. Akiyama, a turning point both in her life and business from there on.

Check out her story and advice for women seeking global advancement below:

Ms. Akiyama’s Interview:

Part 1: The necessary ‘courage’ of an entrepreneur and the most memorable and toughest moment of her 25-year company presidency

Part 2: The mindset of ‘turning something bad into something good’, how to advance globally and what women in the business world must match out for

Part 3: The transition of career and fashion and how clothing should stay true to you

Finding your drive with Ms. Miwa Koyasu, founder of Will Lab Co. Ltd.

Finally we spoke to Ms. Miwa Koyasu, founder of Will Lab Co. Ltd., a company working to promote women with career opportunities, mentorship and development especially in the rural areas of Japan. Founded around the principle of ‘Will’, a term she uses to describe your ideal version of yourself, she walked us through ‘Will’, ‘Can’ (what you can do), and ‘Must’ (what you must do), three key features of drive that allows one to complete tasks and reach goals and explains why any entrepreneur needs to find their ‘Will’:

“There’s a lot to do, a lot of ‘Can’. They possessed skills and knowledge but no ‘Will’, which caused people to become lost, especially in their careers.

Of course I knew the importance of ‘Can’. It’s important to have skills to be able to complete the tasks at hand. But those who had skills but no ‘Will’, from my observation, did not grow as quickly as those who possessed ‘Will’. Although it is important to be able to complete given tasks, without ‘Will’, people lack the drive to push forward, which is key for any entrepreneur who is planning on starting up their own business.“

Pursuing who you want to be and how to find your ambition utilizing ‘will’, to exercising self-reflection, Ms. Koyasu shares her advice she imparts at her very own company in our exclusive interview:

See Ms. Koyasu’s Interview:

Part 1: Transitioning from journalist, Recruit Group operating officer to independence; working towards the ideal version of yourself and the importance of ‘Will’

Part 2: How to Find Your ‘Will’ and awaken ambition with self-reflection

Part 3: The power of self-expression through color and clothing and her visions for the future

With each interview we felt more motivated and inspired by these powerful women who shared their incredible journeys with us, both in their professional and personal lives! With more stories and advice from remarkable women coming up, visit our Youtube channel and subscribe to stay tuned for future interviews coming in 2022!