Did you know that Japan has its own answer to Valentine’s Day?
Started in 1978 and now celebrated around Asia, White Day is the opposite to Valentine’s Day, when women in Japan give chocolate to the boys and men in their lives, the following month on March 14th those lucky guys who have received chocolate in February are now expected to return the favor. Typical White Day gifts include white-colored chocolate and sweets such as marshmallows, and even jewellery and small luxury items.
This White Day, we’ve put together some of our favorite ways to wear white – and don’t forget that as kay me is fully machine washable you’ll have nothing to worry about!
(White knit long skirt, White rib dress, White bijou cardigan, White bijou top)
Soft, luxuriously thick and machine washable, kay me knitwear is woven specially in Japan, and designed to keep you warm and comfortable all day long.
Our stunning range now includes cardigans and knitwear embellished with Swarovski crystals, as well as dresses and our super stretchy long skirt that’s a great choice for travel. Pair our knitwear with simple accessories and jersey dresses in contrasting colors for a bold look, or wear together for a complete outfit.
(White ruffle cuff jacket, Lace peplum jacket, White ruffle jacket, White chiffon top)
If you’re in the office on White Day, why not make a subtle nod to the day with our selection of hand-tailored suits in pure white.
Choose from our feminine suit styles featuring ruffled cuffs and collars, layered lace peplum, and pure white layered chiffon top that can be worn with a variety of skirts and trousers. Change up your style by simply pairing a white jacket with one of our original print jersey dresses, and for an effortlessly cohesive look make sure that one of the tones present in the print matching your white jacket.
(White tote bag, Plum i-lace gradation scarf, Pure white silk-wool lace scarf)
Put the finishing touches on your outfit with our original bags and stoles! Our tote bag is the perfect size to fit all your essential items (and much more!), and this pure white finish is also available as a two-way business bag (worn as a backpack or carried in hand) and our popular PC bag with special laptop section and plenty of useful pockets.
Handmade in India, our beautiful stoles can be found in many flattering colors, including our pure white stole with hand-cut lace decoration and I-lace design in plum with individually-dyed lace detailing.
For more outfit inspiration, try filtering our categories by color or shopping by occasion!