Three Inspiring Advice for Entrepreneur Women in 2022

2021 is quickly coming to an end and here at kay me we’ve taken time to reflect on a few of our most cherished memories of this year. As our team grew with every new store opening, we celebrated our 10th anniversary with a special collection, as well as many exciting events! Among these were our Exclusive Interviews, hosted by kay me founder Junko Kemi, where we met esteemed guests in the top of their fields in Japan to share their experience and wisdom with us. Here is a recap of our first three remarkable guests who graced us with their abundant knowledge and tips for blossoming female entrepreneurs!

The path to leadership with Ms. Natsumi Akita, Marketing VP of Adobe Japan

On our very first episode, we welcomed our guest Ms. Natsumi Akita, Marketing Vice President of Adobe Japan. Before Adobe, she extended her marketing chops in both the U.S. and Japan (from the likes of Master Card, Citi, HSBC to name a few), handling large-scale global teams. According to Ms. Akita, for ambitious individuals chasing the top, the first step to becoming a leader is to simply envision yourself in that position:

“It’s important to hold an image of how you want to be seen, and planning steps on how to become that version of yourself. If it’s a leadership role you are envisioning, you need to take a step back to see what parts you are missing and slowly take your time to obtain those missing elements.”

From there on with time and experience, you mold into the shoes that you create for yourself.

From large-scale global team management, dealing with cultural differences to male-dominated environments and maintaining leadership, and advancing to the global stage, Ms. Akita shares her seasoned advice in wealth in our exclusive interview below:

Weathering the economic storm with Ms. Sakie Akiyama, founder of Saki Corporation Ltd.

Our next remarkable woman we spoke to is founder of Saki Corporation Ltd., Ms. Sakie Akiyama. Pursuing the path of entrepreneurship in the industrial machinery sector, she has had her fair share of tough times and knows the importance of turning a bad situation into a chance for opportunity – something she has done for the past 25 years to keep her company running.

With the impact of COVID-19, many businesses have exhausted their resources, including their optimism and spirit. Similarly during Ms. Akiyama’s company presidency, she led her entire team through the devastating Lehman Shock of 2008 and not only recovered company earnings, but brought it to a steady increase just simply through a change in mindset. She recalled her toughest memory of the Lehman Shock:  

“During that experience, the least I could do as an entrepreneur and a company president was to look at the situation through numbers. I used this to communicate with my employees for them to understand the situation, and… brainstorm what steps needed to be taken to alleviate it. In order to do this I had to truly believe in what I was going to tell them and to make my mind up prior in order to truly convince them with my words and to win their trust over… I learned quickly how important being able to convey your thoughts is.

That’s when Ms. Akiyama adopted a new approach and what she recommends to those facing adversity and struggling to regain composure: imagine yourself in the worst-case-scenario and realize that it is not so bad. Stepping back to imagine herself in the worst case, where she sat in a dim-lit dingy room, eating a simple bowl of eggs over rice across her husband, she accepted she would be OK even at “rock bottom”. With this new positive outlook and no longer overcome with negativity, it was easier to concentrate on work and for Ms. Akiyama, a turning point both in her life and business from there on.

Check out her story and advice for women seeking global advancement below:

Finding your drive with Ms. Miwa Koyasu, founder of Will Lab Co. Ltd.

Finally we spoke to Ms. Miwa Koyasu, founder of Will Lab Co. Ltd., a company working to promote women with career opportunities, mentorship and development especially in the rural areas of Japan. Founded around the principle of ‘Will’, a term she uses to describe your ideal version of yourself, she walked us through ‘Will’, ‘Can’ (what you can do), and ‘Must’ (what you must do), three key features of drive that allows one to complete tasks and reach goals and explains why any entrepreneur needs to find their ‘Will’:

“There’s a lot to do, a lot of ‘Can’. They possessed skills and knowledge but no ‘Will’, which caused people to become lost, especially in their careers.

Of course I knew the importance of ‘Can’. It’s important to have skills to be able to complete the tasks at hand. But those who had skills but no ‘Will’, from my observation, did not grow as quickly as those who possessed ‘Will’. Although it is important to be able to complete given tasks, without ‘Will’, people lack the drive to push forward, which is key for any entrepreneur who is planning on starting up their own business.“

Pursuing who you want to be and how to find your ambition utilizing ‘will’, to exercising self-reflection, Ms. Koyasu shares her advice she imparts at her very own company in our exclusive interview:

With each interview we felt more motivated and inspired by these powerful women who shared their incredible journeys with us, both in their professional and personal lives! With more stories and advice from remarkable women coming up, visit our Youtube channel and subscribe to stay tuned for future interviews coming in 2022!

Scarf styling, from kay me

To celebrate the launch of our beautiful new stole collection from kay me Select, we’ve put together our three favourite ways to style a scarf, from simple to slightly complex.

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In the name of making the most of your scarves, knowing a few quick ways to tie a scarf can give your outfit a totally different look…

Style one: simple loop

A great style that works with all kay me scarves, fold your scarf in half, wrap around the neck and tuck the ends through the loop.

Style two: ribbon loop

kay me stylists love this easy stole trick! Similar to the simple loop, fold the scarf in half and wrap around the neck. This time, instead of tucking of the ends all the way through, pull through halfway and arrange the second loop to create a pretty bow-like effect.

Style three: rolled loop

Add an upgrade to any outfit with this elegant style. Start with a shorter length of scarf on one side and wrap the longer length around the neck to create a loose loop. Ensure the ends of the scarf fall evenly, and tuck through the loop at the front. Pull the ends a little for a tighter look or leave loose.

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Handwoven in India by expert artisans working in a top atelier, kay me Select stoles have been specially chosen in person by founder Junko Kemi.

Junko can be spotted wearing a kay me Select on most days, and uses them not only to keep warm in air-conditioned offices and spaces, but also to protect from UVA rays in cars and taxis, and also to add lovely splash of colour whatever the weather.

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Made from 100% pure cashmere and silk blends with delicate lace, beading and foil print details, discover kay me Select scarves available now.

Exploring Behind the Scenes, with kay me

Here at the kay me atelier, we’ve been hard at work creating our new collection ready for autumn and winter 2017, as well as a few other exciting surprises coming soon…

With Fashion Revolution Week in mind, the team took a trip to the Tokyo suburbs to visit some our skilled artisans whose expert handiwork and knowledge goes into making every kay me item.

Here’s a quick look at just some of the complex processes that are behind our beautiful Belvedere dress:

And here’s what the finished product looks like:

kay me founder Junko Kemi, and the whole atelier team, love nothing better than seeing sketches and designs become a gorgeous reality, as well as working closely with our 100% Japan-based artisans who painstakingly hand-make each and every kay me item.

From idea to sketch to fabric to completed dress, join kay me as we continue our journey creating instant elegance for busy women around the world.

Top Wrap Dress Tips from kay me

Have you ever wondered how to perfectly tie your beautiful new kay me dress? Never fear, our easy to follow video guides are here to give you a helping hand to recreate the best bows and form-flattering lines that make kay me cache-coeur and wrap dresses such a great choice for women on the way to work as well as relaxing at the weekend.

Keep reading and hit play to learn the secrets of how to tie your dresses…

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How to tie a kay me cache-coeur dress:

With the zip fully open, slip the dress over your head and then zip up.

Feed the left ribbon through the hole on the right hand side, then pull the right ribbon tight and pass both around your back. Try to keep the ribbons as flat as possible for the best effect.

Tie a bow in the centre, and spread out the ribbons for extra volume.

You can also experiment with different positions and ways to tie your bow, just like a kimono obi belt.

See more cache-coeur dresses

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How to tie a kay me wrap dress:

Start with the dress open, and thread the left ribbon through the hole on the right hand side.

Pull both ribbons behind you, making sure the dress is snug and there are no wrinkles in the ribbons.

Pass the ribbons around your back and to the front again, while still keeping the ribbons as flat as possible.

Tie a bow – our kay me styling team suggest slightly off-centre to the left and the larger the bow the larger the impact.

Finally, you’ll find kay me’s signature fastener on the left side – attach to the right, and you’ll be protected on breezy days.

See more wrap dresses

Not only are kay me dresses easy to wear, but our high quality fabrics with patented easy-care technology also feel great – no more stiff materials that crease too easily. We even took two years to find the perfect fabric blends to ensure that our top level standards continue across the whole kay me range.