Meet Catherine O’Connell, the “Lawpreneur” empowering women in law – Part 2

We met with busy trailblazer Catherine O’Connell, an entrepreneur, lawyer and leader to one of Tokyo’s leading networking group for supporting and empowering women, Women In Law Japan. In Part 1, we dove into her success becoming a “Lawpreneur” and learn what it takes to step up as a leader in the female community in Tokyo. Today, we get more personal and hear about the people and books which inspire Catherine and her points to dressing for business.

A role model in New Zealand Prime Minister, Jacinda Ardern

I got to meet her in person in Tokyo in September 2019 and also got to sit with her and talk all manner of things during a business luncheon meeting. How down to earth, smart and funny she is. I’ve loved seeing her be a role model for global leaders, for women, and for men.

I especially loved it when she said “One of the criticisms I’ve faced over the years is that I’m not aggressive enough or not assertive enough, or maybe somehow, because I’m empathetic, it means I’m weak. I totally rebel against that. I refuse to believe that you cannot be both compassionate and strong.”

This is the essence of true leadership. She said that following the terror attack in Christchurch in March 2019 and it has resonated with me ever since. If only I can be half the leader she is, I will double my current leadership energy in the community.

Finding inspiration in memoirs and women who challenge the status quo

I have just finished three amazing books. One is a New York Times Bestseller “Lead from the Outside” by Stacy Abrams and the other is a memoir by Karen Hill Anton called “The View from Breast Pocket Mountain”. I also just finished reading another incredibly amazing book called “More than Enough” by Elaine Welteroth, from which an inspiration for driving my “Lawyer on Air” Podcast comes.

She said: “there is so much wisdom locked up in the stories women never tell”. I’m doing what I can to tell those stories and amplify women’s voices in Japan.

Know your rhythm to make your schedule

A day in the life of Catherine O’Connell:

7:30 AM: I’m an early riser so I’m typically at my desk doing creative work for my business and always 20-30 minutes reading for pleasure or a chapter of a business-success book.

8:30 AM: I am on calls and in mastermind groups working on self-development. Usually around mid-morning, if it is a day that I am recording a podcast episode with one of my guests, I would jump online and do the recording, and work on the show notes and social media content with my podcast producer after that.

10:00 AM: By this time, I’ll be on my second coffee of the day (only 2 coffees/day) and I will be right into client calls or client work.

12:00PM: At this time, I turn off lights in my office and take a break including a walk outside. I prep all my lunches on a Sunday so lunches working @home are a breeze. There is nothing like preparation to set you up well for the week.

From 13:00PM: I tend to devote the afternoon to networking, introductions, pitch type calls with clients and potential clients and people I may build long term relationships with. Usually in the evening I have online meetings with organizations I’m involved in such as FEW Japan (a network of women empowering women in Tokyo) and some of the Chambers of Commerce. Before COVID-19 I was consistently out in the evenings networking, but I now (secretly!) relish being at home in the evenings and connecting with people online for fun or building relationships for business.

From January 2021, I adopted a “healthfirst, immunity-first” approach and intermittent fasting is part of my lifestyle now, so I will finish eating by 7:00 PM in the evening through around 1:00 PM next day. To me fasting is not a diet but a lifestyle and it provides me with great liberation, and freedom around having only two meals and the rest of the day for exercise, working, self-time and enjoyment.

Dressing as a sign of respect

I always aim to look stylish and put together for the day from the first call to the last.

How we dress is a mark of respect not only to ourselves but to the person we are meeting with or the event we are attending.

Nowadays, the shift to on-line has allowed people to be more casual in dress style. That is not wrong but it is not the style for me. I like to wear outfits that inspire confidence and professionalism with whomever I am engaging with.

Tip 1: Make it “Stylish”

When I say “stylish”, it isn’t something over the top or the latest fashion trend, but more of a preference for classic designs. I tend to go for separates and love dresses to emit my feminine personality. I usually choose one or two bold colors (blue, red, yellow, orange, pink, green, silver, gold or rose gold) to set off a traditional black and navy core garment.

Tip 2: Accessories make the perfect conversation starter

On my travels overseas I have always looked for interesting jewelry to incorporate in my outfits. I make a point of dressing with one special eye-catching item that is a talking piece like a brooch, or a ring I have made (yes, I make accessories) or a statement necklace. You can style-up any outfit with accessories and keeping an eye out for interesting and novel pieces is a curious activity I adopt.

Tip 3: Don’t let your game down for online meetings.

When I need to work online, from top to ankle I am dressed as I would if I were in an office setting. From left and right of my iMac screen, I have excellent soft yellow lighting prepared and I always have my lips colored and ready for action.

Impressions wearing kay me

kay me clothing is so versatile and really fits my image.

I moved away from suits as a lawyer some years ago, and prefer the dress and jacket look now. I also really love prints and so kay me is easy to fit into the image of professionalism x femininity that I want to portray to my clients and business stakeholders.

A lot of thought has gone into the design and the selection of the stretchy materials of kay me dresses so that they flatter women’s different sizes, and heights and are truly easy to co-ordinate.
I loved the playfulness of the Tiny Dot pattern, and this can easily take me from daywear any season, through to evening if I slip on a jacket. It was such a breathtaking moment to put on the Tiny Dot dress and I squealed with delight when the zip went right up! It cinched me nicely at the waist and glided over my lower body and it felt really nice to wear. I loved the pockets in this design especially. 

I am a big fan wearing color as well, and my eyes were drawn into the Japanese design of the Takeyabu Green Wrap dress that I wore in Part 1. I loved that this was a wrap dress and how easy it was to wear. It would be simple to take in an overnight bag or in-flight and arrive fresh and ready for business meetings. There is no way anyone would not see you and remember you in this Japanese print. It’s a signature piece of clothing and I felt elevated wearing this design. 

What I noticed wearing the pumps was how they gave the illusion of longer looking legs, which was a new discovery for me. I had such a great time trying on the perfectly made dresses and look forward to seeing further designs in the various ranges they have.

How to Survive Rainy Days in Japan

As the last of the sakura petals fall, a lush wave of greenery washes over Japan, welcoming the warmer days of spring. However, before summer can truly arrive, the country is met by a month-long rainy season, or tsuyu (梅雨=plum rain). This unpredictable season brings a mixture of heavy rain, extreme humidity, high winds, and unstable temperatures. Here are a few tips and tricks to survive the rainy season of Japan, and to even enjoy it!

The ‘Tsuyu’ Essentials

Going to work during the rainy season can impose many unpleasant hurdles such as commuting in the rain, walking into heavily air-conditioned rooms, and being surrounded by extreme humidity. A few tsuyu season must-haves for any woman on the go in Japan are body wipes, stick hair wax, blotting paper and powder, and a small towel. Many of these items are centered around being convenient, portable, and mess-free and to keep a fresh appearance throughout the day. All of these items (and more!) can easily be stored in the kay me Boxy Pouch, which comes in two sizes, small and large. Keep your items not only neat and organized in your bag, but it also adds extra protection from sudden rainfall with its water-repellant surface!

Dressing for the Office

Workwear can also make a great difference in how comfortable you stay throughout your day and in recent weeks, we have seen more and more interest our Cotton-blend Suit range. A recommendation for all-day comfort is our Gray Stretch I-Line Trousers, which feature a slightly shortened hem which will prevent them from being soaked from sudden rain or unexpected puddles. The cotton blend jersey material used is light, breathable, and quick-drying and after a long day, you can also throw it in the wash, hang it up to dry and have a fresh set for the next day. Pair these trousers with your favorite top and the matching Cotton Blend Jersey jacket for an instantly gorgeous and comfy rainy day outfit!

As a way to subside the humidity, many workplaces keep their air-conditioning on, which can result in a chilly atmosphere, especially coming inside after being dampened by the rain. To avoid the cold workplace, we recommend packing an extra, lightweight layer that can be easily thrown on whenever additional warmth is needed. A suggestion we have is our White Kanazawa Side-Slit Cardigan! This lightweight cardigan provides breathable coverage all the way down to the knees and features the perfect design to pair with any dress or outfit. Simply throw this cardigan over when you feel chilly, or even drape it over your knees when working at your desk. The possibilities of this versatile piece are endless!

Traveling in the Tsuyu season

Many may feel discouraged from traveling on rainy days, but with the right location and attire, it can easily make for a charming adventure. Like the crimson red momiji leaves in the autumn and the blush-colored petals of sakura blossoms in the spring, tsuyu season is most famous for their breathtaking ajisai (hydrangea) blooms. Hydrangeas in Japan range from white, blue, purple, red, and any mixture of these colors. The scenery of an ocean of bloomed ajisai is one that many local Japanese people leave the comfort of their homes for, despite the gloomy weather. During this time, many places partake in ajisai festivals filled with traditional Japanese cuisine, contests, and various entertainments that can be enjoyed by all ages. Temples around areas such as Kamakura and Kyoto are also popular locations to enjoy hydrangea blooms as they are often planted along the entire pathways leading to and around the temples. For a stroll around the temples of Kamakura, we recommend a lightweight cotton dress, like our Khaki Cotton Shirt Dress, which helps wick away moisture for lasting, soft comfort.

As it is likely that you will need to hold an umbrella when exploring Japan during tsuyu, it is highly recommended that you carry a bag that will free up both arms. A perfect travel companion is our 29 Pocket Wallet Bag, which easily fits all of your necessities (and more!) into a compact bag that can be worn three ways; as a clutch, shoulder bag, and crossbody. Wear the 29 Pocket Wallet Bag as a crossbody to free both arms for your umbrella in one hand and your phone in the other to take snapshots of the gorgeous hydrangea in the rain!

Whether experiencing tsuyu at work or on your days off, there are several ways to make the experience much more enjoyable. For example, shopping for a new favorite pair of rain boots, or taking a stroll around your local area in a different light, or rather an overcast. No matter what you do during this season, if you are planning to step out of the house, be sure to grab your trusty umbrella and any other rain gear to avoid any unexpected downpours. Keeping these tips and tricks in mind will surely make this rainy season not only a breeze, but also filled with exciting opportunities to explore Japan!

The New ‘Normal’ of Working Women

As we pass the one-year mark of the spread of COVID-19, there have been quite a few changes with our lives here in Japan, especially when it comes to daily activities such as work. As office meetings and conferences have shifted to virtual ones, the way we prepare for them from formulating outlines to planning what to wear has also shifted tremendously. Trousers and skirts have been replaced with sweatpants and loungewear, and classic work colors such as navy and gray have been opted out for fresh, bright colors such as yellow and red. Aside from appearance, another shift that has been observed is that consumers in Japan are opting for sustainable, domestically made clothing. Today, we’ll take a look at a few work fashion trends popular amongst women in Japan directly due to COVID-19, as well as a few predictions we have for the near future as the new ‘normal’ is established.

Going bright and bold

This past year has been full of teleworking rather than going into the office. Although in-office days have begun to trickle back, teleworking is still as popular as a year ago. According to a survey conducted by career support company Waris, a one of the most stressful aspects for women working from home has been the lack of communication and connection they have felt within their workplace. To combat this issue, many workplaces have increased online meetings. As these online meetings are still the main mode of communication for workplace teams, why not make it a special opportunity to boost morale and uplift the atmosphere – perhaps through the use of ‘color therapy’?

Interestingly, a trend that has become popular in the past year in Japan is the use of bright, bold colors which can easily provide extra liveliness during virtual meetings. For example, try adding a pop of color to your work wardrobe with a solid-color cardigan, like our vibrant Yellow Fresh Cardigan. As one of the Pantone Color of the Year 2021, bright yellow pieces have risen in popularity and worn to bring out one’s strength and positivity. Or for an instant boost of fiery confidence, try a rich red like our Berry Crewneck Cardigan or Red V-neck Cardigan. These gorgeous pieces can be worn over any outfit and are perfect for team meetings or presentations.

Comfort from underneath

As the restrictions have slowly (but surely) begun to lift here in Japan, days in the office have become more prevalent than this time last year.

Upon research, we discovered that in 2020 our most popular items came from our underdress collection, and we predict that they will continue to stay as our bestsellers in the upcoming months! Our versatile underdresses are available in an array of different sleeve lengths and material to fit any season or occasion. They’ve also been carefully crafted in order to fit perfectly under kay me dresses to optimize day-long comfort that all of our items guarantee. The shift from wearing loungewear and comfortable clothes during telework days has slowly returned to business attire and formalwear, but that doesn’t mean your clothes cannot be just as comfortable as your favorite pair of sweatpants, especially as these underdresses eliminate the need for girdles.

Traveling after COVID

According to a consumer survey conducted by Itochu Fashion System (IFS), 63% of all surveyees showed interest in traveling once the current situation with COVID-19 was alleviated. As options to travel will open in the near future, why not prepare by looking the part? Our loungewear collection makes the perfect companion for travel, whether the trip is hours away or just around the block.

Our Ivory Soft Hoodie, newly added to our First-Class Hoodie Collection, not only specializes in providing comfort for future trips, but pairs perfectly with our Relax Wide Trousers for a luxurious loungewear set. Whether for business or leisure, the kay me loungewear collection will have you traveling in style, and with stress-free comfort.

With a recent wave of consciousness on social media and a new light shone upon SDGs in Japan, it is reported that Japanese consumers are 68.5% more likely to choose an ethically made clothing item over its alternatives even if that means paying more (FUMIKODA). Due to the pandemic, there has also been a surge of demand for domestically-made items as well. Thankfully, when choosing kay me items, these factors are guaranteed for all of our collections so you can simply shop for your favorite items without worrying. As a new ‘normal’ has slowly established itself this past year, our mission is to continue supporting women in any and every challenge that comes their way. Since our establishment, we have worked towards providing women with sustainable clothing, including animal-friendly leather alternatives and bio-conscious triacetate chiffon. Whether purchasing our items online for our international customers, or in-store for those located in Japan, we hope that our items will provide you with familiar comfort and easy-care.

Whether searching for a classic jersey dress or a chic loungewear set, kay me is sure to have the perfect item that will fit the occasion even as the world faces constant changes.

Our Top 3 Office Suits for Summer

Welcome to our special feature on our top summer suits. As the temperature begins to rise and the humidity levels along with it, for many businesswomen choosing the right office attire to keep them cool and comfortable throughout the business day is a must.

Our top 3 office suits series are popular with many women in Japan, for their lightweight, breathable materials and chic style, providing a mix of functionality and style to help them take on their work in the sweltering season.

See the features of our three series, Smart Stretch, Airy Stretch and Cotton Blend along with our recommended outfits!

Smart Stretch

Our Smart Stretch series features wrinkle-resistance and a wonderful stretch that is beloved by many. With machine-washability and a luxe thickness that lets you wear it all-year round, it is the perfect series you can count on to last.

The Smart Stretch series is also the most extensive suit range, with a variety of designs and colors to choose from to perfectly match your mood and style.

Craft a chic and clean style with our Smart Stretch two-piece ensembles. Choose between our Midi-length A-line Skirt that offers feminine style and coverage to below the knees, or our slimming Straight Trousers for a sharp style.

Airy Stretch

One of our most lightweight and luxurious pieces. Crafted using the latest in textile technology, our Airy Stretch series is silky smooth to the touch and incredibly breathable. With a subtle luster that heightens the style, this range of pieces are a pick for many women who want to bring a touch of elegance to the table.

Highly recommended by our stylists, pair the Biz Sack Dress with a matching jacket for a modern yet comfortable outfit. The dress offers a design and silhouette that is not too loose, not too fitted but still feminine and chic – even for casual occasions!

Cotton Blend

For those who want a soft touch to their clothing and prefer natural fibers, our Cotton Blend series are must-haves. Bringing the wonderful functionality and comfort of cotton, not only are the cotton-blend pieces breathable, they are also stretchy, machine-washable and offer better wrinkle-resistance than cotton-only options.

Enjoy the versatility and comfort of the cotton blend pieces from your business to private life which our kay me staff and stylists also love! We recommend pairing our cotton-blend jackets over your favorite kay me dress or matching with another piece from the same series for a chic look.

With a range of options to help women beat the summer heat, choose any of these series to enjoy better cooler comfort any day of the week.

Explore the Cities: Around kay me’s New Stores

As we approach our 10th anniversary here at kay me, we are thrilled to announce our newest store locations; Nagoya Sakae, Fukuoka, and Hanshin Umeda (Osaka)! With such diverse culture in Japan, each city is incredibly unique whether pertaining to dialect, scenery and landscape, or even specialty dishes. We’d love to take this opportunity to introduce our three new store locations, as well as the unique culture that surrounds them.

Nagoya

Our first store, Nagoya Sakae, debuted on February 24th, and is located inside Nagoya Sakae Mitsukoshi.

Nagoya is most famously known for their rich background in ceramics and textile, which has been said to have existed from the 12th century. Many of these traditional workshops and factories can be toured, and is the perfect location for kay me as it has a vibrant culture centered around traditional Japanese craftsmanship, a quality we strive to introduce to the world through our clothing.

The most iconic landmark of Nagoya is their castle, completed with a 48-meter tall tower and a moat. The tower has been renovated and now houses a museum for tourists to learn about the rich history of Nagoya. The castle is also dressed with Shachihoko, ornate carp statues with the head of a tiger or dragon, which has become a popular symbol many Japanese people know Nagoya by.

Nagoya Castle by Ryunosuke Kikuno

Fukuoka

Our second store newly opening this year is Fukuoka, which will open on March 3rd, located inside of Fukuoka Mitsukoshi.

Fukuoka city at night

Fukuoka is said to be one of Japan’s largest cities, most famous for their resonance with the arts. From gorgeous museums and galleries, to quaint local theatres, the arts surround everyday life in Fukuoka, which can be observed by taking a stroll down any street. With such a deep connection with artistry, we believe that our new store will feel right at home.

Nanzoin Temple from MATCHA

Internationally known for their Reclining Buddha located within the Nanzoin Temple, Fukuoka is also known for their many temples and shrines, which are all surrounded by gorgeous greenery. When visiting Fukuoka, we suggest wearing comfortable shoes, like our Howa Howa Stretch Flats, as these sights will not want to be missed! Not only do they add a chic touch to any outfit, our vegan flats are lightweight, flexible, and feature 10 times more cushioning to ensure day-long comfort. Choose from a selection of 5 different shades and 2 premium-quality vegan materials, with each pair made by artisan shoemakers in Tokyo.

Osaka

Our third location opening on March 10th will be in the Hanshin Umeda Main Building, located in Osaka.

Osaka, the epicenter of the Kansai Region, is best known for its urban downtown scenery. Many historians hypothesize that Osaka was originally to become the capital of Japan rather than Tokyo. Known as the ‘city of water’ with its expansive canals and rivers spanning the area, the landscape made way for communities come together and flourish. Even to today, this bustling metropolitan area still grows, and the busy streets of Dotonbori are beautifully illuminated at night with bright neon signs covering every inch of each building. When visiting Osaka, we highly suggest walking down these streets and giving traditional cuisine, such as okonomiyaki and takoyaki, a try!  

In contrast to the busy metropolitan area, Osaka also offers breathtaking traditional Japanese architecture present in their shrines, temples, and castles. One of the most popular landmarks is the Osaka Castle, which nestles right in the middle of the metropolitan area. The castle is surrounded by parks, gardens, museums, and even a shrine, and makes it the perfect location for an afternoon stroll to escape the urban jungle that surrounds it. With so much variety Osaka has to offer, we hope that our new Hanshin Umeda location will provide a go-to spot for busy women in need of versatile items that can be worn for any occasion.

Around Osaka Castle by note thanun

With so many exciting landmarks to see for all three locations, we highly recommend grabbing a pair of our Howa Howa Stretch Flats with the kay me Soft Hoodie, available in 3 colors and 1 gorgeous floral print. The fluffy fabric is light and airy, and perfect for strolls! The hoodie can be paired with any outfit, including long skirts, for ultimate comfort without compromising style.

This hoodie can be purchased online, or in-store, including our 3 newest locations! Find your closest store on your next trip in Japan and discover more with our comfort-driven items!

Merry Christmas and a Happy New Year from kay me!

Seasons greetings and a Merry Christmas from kay me! We wish everyone a wonderful holiday this season and we hope everyone spends ample time with their loved ones.

Here in Tokyo, our office keeps running until New Years Holiday begins. See our Winter Holiday Services hours for more details on our operation hours over New Years.

At kay me, we have always strived to bring our motto of  ‘Instant Elegance, Day-long Comfort” to the modern woman – to be there with them in their moments of glory and to support them in their times of challenges.

This year may have impacted all of us, and at kay me, we were more driven to rise to the challenge and find new opportunities among these times. With the year almost to a close, we take a quick look back at 2020 and prepare for what’s to come in 2021! Here are a few of the highlights!

At our Shinjuku Lounge, our Design Lab where we asked our customers what they want to see in the future from kay me

Our Virtual Services launch, offering a Virtual Styling Consultation and a Personal Styling Carte for our customers staying home

From the second half of the year, we opened 3 new store across the region – Yurakucho (Tokyo), Yokohama and Kyoto

Compared to a year prior, kay me has had an incredible growth of international diversity and an increased number of female management. 

See more of our kay me 2020 highlights and events here

Next year marks the 10th anniversary of kay me. Look forward to a new year and more exciting events to come!

Redefining Luxury – The Eco Project Series

At the root of kay me’s product design and development, we strive to use new and advanced technologies to create better clothing solutions without sacrificing animals. In our latest journey, we sought to redefine the meaning of ‘luxury wear’ through ethical practices, sustainable and animal-cruelty free alternatives – thus the Eco Project was born.

The premise of the ‘Eco Project’ was based on the need for elegant, luxurious alternatives which were animal cruelty-free thus guilt-free. Our designers looked to popular luxury goods that are often made of animal products – fur coats, leather bags, and leather shoes as the base. Over the past few months, we have been developing items made from high-tech, high-quality materials that are non-animal and designed for the modern woman’s needs.

Introducing the Eco-fur Coat, our luxury vegan coat with soft faux fur, the Puni Puni Pumps – the vegan leather pumps for day-long comfort with 10 times the cushioning! And finally our Airy Tote – a functional yet minimalistic vegan tote bag for any occasion. All items, produced via our D2C (Direct to Consumer) business model, ensuring the artisans who craft each piece are paid fairly and their business can be sustained in the long run.

Stay tuned for the behind-the-scenes development behind these products! To see more about preordering each item, please click here.

Your Royal Blue go-to’s for summer’s ‘days in, days out’

There is something about summer and wearing color that go hand-in-hand – perhaps it is the warmer temperatures or notions of sunshine, clear skies or summer vacation that puts us in a positive mood. For this season’s summer color, we are taking inspiration from the deep blues and picked out our top picks for ‘day in, day out’ dresses in beautiful royal blue.

Office Smart

Well-known as a symbol of wisdom and (as the name implies) royalty, for a wonderful dash of color to your summer wardrobe that looks intellectual and modest in and out of the office, royal blue is the perfect go-to. For a versatile and classic short-sleeved style, we recommend a Royal Blue Gather Dress – easy to style for work or days off!


Our stylist recommends match with a clean white jacket for a refreshing contrast at work, or pair with a black cardigan for a modest style.

Print Spritzer

For a style that calls forth the true summer atmosphere, then wearing a print can do you no wrong. Choose a nature-inspired print that is both beautiful and refreshing to look at and wear, like our recommended royal blue print this season: the Blue Leaf series. With a stunning combination of rich blues and sharp whites to bring a breath of fresh air into the room, it is amazing to wear for the office, to celebrate a special occasion or at a stay at the resort this season.

Pair with a bright red cardigan for an extra dose of vibrant color, or for an even more refreshing business style, wear with a sky blue jacket. The color combination makes it surprisingly easy to style!

Summer Regal

We all love the touch of knit in the colder seasons, but it is also possible to wear it comfortably in the warmer seasons too! For an elevated style that is sure to impress, we recommend our gorgeous Royal Blue Tacking Dress to stun at any special occasion. Designed with a square neckline to frame the face and neck and a peplum flare to add a feminine touch. Made from breathable, highly stretchy knit made in Kanazawa, and machine-washable to boot, it is an easy, low-maintenance dress that you can wear to work and make a lasting impression at any occasion.

For an extra layer of composed comfort in style, pair with a muted gray knit jacket, or wear on its own with pearls and a clutch for a sophisticated look, perfect for a night out.

See more of our most popular dresses this season, updated every week for more easy ‘day in, day out’ pieces to add to your wardrobe rotation.

5 Simple outfits to wear on a Conference Call

When it comes to working remotely from home, it is easy to throw on items that you feel cozy in – like a sweatsuit, T-shirt or even pajamas. But when a conference call comes in, you want to make sure you look the part of an engaged worker with your eye on the ball. So here are 5 simple and sharp outfits you can wear for your next conference call, or to have ready when an unexpected one comes in.

  1. Simple solids

Stay clean with solid color pieces that looks chic, business ready and comfortable. Opt for a top with subtle details around the neck or neckline such as a ribbon tie or lace. Not only do they look smart, feminine, and are easy to match with, they will look proper in the event of connectivity issues, poor picture quality, or on small windows on your screen.

2. Simple Print

The simpler the better also applies to prints. To look your best in case of poor-quality conference calls, avoid complex prints like geometrics or florals, or multi-toned ones – this could get lost in the picture and be distracting on the screen. A simple 2-toned print like polka dots or stripes can still look sharp for work and effortlessly transition to comfortable casual wear.

3. Cozy Knitwear

If you want to keep it comfortable then layer up with a turtleneck as a base for comfort that keeps its professional edge; or thrown a simple cardigan over a basic top. An easy, effortless way to put on a business look and stay comfortable all-day long at home.

4. Sharp Neckline

Your face and upper body will be the focal point your peers or clients will see, so wear a V-neckline to frame your face and make your neck look long and slender. Not to mention, V-necklines look clean, professional and in control – great for conveying you mean business.

5. Pastel Colors

Keep it light and add a little color to brighten up your screen with some pastels. Workwear doesn’t have to be only black and white, pastel colors can also look sharp and professional, and can lift up your mood and others. Choose a pastel jacket for a soft yet clean look or a mix and match with a smart pastel top.

Staying a little more dressed up for conference calls and while working from home can help you stay more confident, motivated and sharp for work at hand, and create strong interpersonal impressions with your peers and clients even through video calls.

For functional options you can wear on a conference call at home, take a look at our range of stretchy suit setups that move with your body – so you can work, stretch and run errands around the house without a wrinkle (of worry). Or have a look at 16 colorful looks you can wear for you next video conference or virtual function, styled by our store concierge, Aki.

How to optimize your wardrobe to keep it de-cluttered

In our last post, we explored the Japanese concept of ‘danshari’ and how to clean out your closet in time for Spring. Choosing to simplify your closet is one thing, but keeping it that way can be easier said than done. It is surprisingly easy to fall back into the rabbit hole of impulse buying, rather than buying for what we actually need. So to remember that we are shopping to save time, money and space and clarity in the long run, we need to be shopping for value.

1. Choose items to meet your lifestyle

Take a little time to think about and assess your lifestyle. Are you pressed for time? Do you move or travel a lot? Do you get frustrated with comfort? Choose core values that highlight your needs in clothing, and keep them down on a memo or notepad on your phone or next to your computer screen, to remind you and stop you from making a purchase that will add to the clutter.

2. Versatility

Opt for simplicity in design and have go-to’s. Keeping a minimalistic color or design palette can not only look chic and contemporary, it is incredibly versatile too. Dedicate a go-to outfit for at least 4 occasions with the same simple dress as the center-piece. Spend a little time trying on the looks beforehand and setting them aside near the closet door. When you are stuck in the morning, so you can at least have your staple outfit ready at hand to throw on in seconds.

Simple colors and elegant designs for versatility in outfits

3. Quality

Choose quality and comfort that will last. While it is easy to buy cheaper items, they are cheaper for reason. Treat your clothing like you would treat your phone. You wouldn’t want to spend your time and money buying a new, more inexpensive phone every single year, when you can buy the best smartphone on the market and have it last you for several years. When you spend that extra money, you know it will last you, so you don’t need to buy a new one so soon. Same with clothing – cheaper quality clothing that can not endure your day-to-day use or can deteriorate even from the washing and drying process. These items become easy to throw away or forget about, and accumulate to the clutter in your closet and eventually ending up in landfills. Choose quality items for the long run to save you time and money, and let you focus on what is important – you.

To add additional value to your wardrobe staples, you can also opt for specially tailored pieces that are especially made and designed to fit you.

Having the option to choose your favorite color, print, length and style, with a premium quality that will last makes the item more personable and valuable.

So keep these in mind the next time you go shopping or online shopping, and optimize your wardrobe and routine.

All our items are designed to be versatile, machine-washable, easy to maintain and resilient for a wardrobe that will provide you the high value you need and save you time and money. We offer free global delivery so you can have piece of mind from the tap of your fingertips to the front of your door step.