At kay me, we are always looking towards new technology to create elegant solutions to the modern woman’s wardrobe. This time, we took a look at the winter fur coat, and sought to develop a luxury alternative that was just as high-quality and beautiful, but made from 100% vegan materials made with the latest technology. Today, we will share a quick look behind our material selection process of our Eco Fur Coat.
Our journey to developing an elegant, animal-free ‘fur’ coats, started with finalizing the designs for the coats and setting up a meeting with our suppliers. There, we were surprised by what materials we were about to find.
The Supplier Meeting
During the meeting, a variety of material samples were introduced! We only choose the best quality materials there is, but there were more than we had anticipated! With such a high quality and feel, we were remarkably surprised by how far their technology had come. The faux fur samples had a softness and fluffiness that we never expected from it before – some of our staff could not believe it was faux fur at all! Even down to the wool samples, the softness was extremely close to the real thing. For the kay me designers, this was going to be a hard choice to narrow down.
The next step was to choose the perfect match of materials carefully, being wary of color, feel and quality. Other factors to consider where what colors would be, how it would brighten up your skin tone, the most versatile combination – all had to be carefully considered with a little bit of imagination.
After some trial and error, it came down to 2 colors – Pink beige for a softer, elegant and feminine touch, or camel beige for an all-round versatile color. In the colder seasons, there are many options for dark-toned coats, but we wanted soft-toned alternatives for an elegant impression. With the design and materials settled, it was time to go into sample production.
The First Sample
There is always excitement in the air when the first sample arrives in the office at kay me. Upon the first impression and then trying it on, we realized that the faux fur had too much volume and with the short-haired length, it looked too heavy on the coat. So it was decided to switch to longer hair-length faux fur for the next sample.
The Second Sample
With the second sample back, the verdict? A big ‘Yes!’ from head designer and founder Junko! The long-haired fur was still soft but looked and felt more lightweight, and had a gorgeous swirled texture that still looked natural.
The Final Result
The end result is a wonderful item of clothing made to put any conscious owner at ease in the colder seasons. To see more behind the story, take a look with our kaymedia page (only in Japanese) or see more of the Eco Fur Coat’s features from our Preorder page, available for shipping from October.