Going Vegan on Fur Coats

At kay me, we are always looking towards new technology to create elegant solutions to the modern woman’s wardrobe. This time, we took a look at the winter fur coat, and sought to develop a luxury alternative that was just as high-quality and beautiful, but made from 100% vegan materials made with the latest technology. Today, we will share a quick look behind our material selection process of our Eco Fur Coat.

Our journey to developing an elegant, animal-free ‘fur’ coats, started with finalizing the designs for the coats and setting up a meeting with our suppliers. There, we were surprised by what materials we were about to find.

The Supplier Meeting

During the meeting, a variety of material samples were introduced! We only choose the best quality materials there is, but there were more than we had anticipated! With such a high quality and feel, we were remarkably surprised by how far their technology had come. The faux fur samples had a softness and fluffiness that we never expected from it before – some of our staff could not believe it was faux fur at all! Even down to the wool samples, the softness was extremely close to the real thing. For the kay me designers, this was going to be a hard choice to narrow down.

The next step was to choose the perfect match of materials carefully, being wary of color, feel and quality. Other factors to consider where what colors would be, how it would brighten up your skin tone, the most versatile combination – all had to be carefully considered with a little bit of imagination.

After some trial and error, it came down to 2 colors – Pink beige for a softer, elegant and feminine touch, or camel beige for an all-round versatile color. In the colder seasons, there are many options for dark-toned coats, but we wanted soft-toned alternatives for an elegant impression. With the design and materials settled, it was time to go into sample production.

The First Sample

There is always excitement in the air when the first sample arrives in the office at kay me.  Upon the first impression and then trying it on, we realized that the faux fur had too much volume and with the short-haired length, it looked too heavy on the coat. So it was decided to switch to longer hair-length faux fur for the next sample.

The Second Sample

With the second sample back, the verdict? A big ‘Yes!’ from head designer and founder Junko! The long-haired fur was still soft but looked and felt more lightweight, and had a gorgeous swirled texture that still looked natural.

The Final Result

The end result is a wonderful item of clothing made to put any conscious owner at ease in the colder seasons. To see more behind the story, take a look with our kaymedia page (only in Japanese) or see more of the Eco Fur Coat’s features from our Preorder page, available for shipping from October.

Redefining Luxury – The Eco Project Series

At the root of kay me’s product design and development, we strive to use new and advanced technologies to create better clothing solutions without sacrificing animals. In our latest journey, we sought to redefine the meaning of ‘luxury wear’ through ethical practices, sustainable and animal-cruelty free alternatives – thus the Eco Project was born.

The premise of the ‘Eco Project’ was based on the need for elegant, luxurious alternatives which were animal cruelty-free thus guilt-free. Our designers looked to popular luxury goods that are often made of animal products – fur coats, leather bags, and leather shoes as the base. Over the past few months, we have been developing items made from high-tech, high-quality materials that are non-animal and designed for the modern woman’s needs.

Introducing the Eco-fur Coat, our luxury vegan coat with soft faux fur, the Puni Puni Pumps – the vegan leather pumps for day-long comfort with 10 times the cushioning! And finally our Airy Tote – a functional yet minimalistic vegan tote bag for any occasion. All items, produced via our D2C (Direct to Consumer) business model, ensuring the artisans who craft each piece are paid fairly and their business can be sustained in the long run.

Stay tuned for the behind-the-scenes development behind these products! To see more about preordering each item, please click here.

Your Royal Blue go-to’s for summer’s ‘days in, days out’

There is something about summer and wearing color that go hand-in-hand – perhaps it is the warmer temperatures or notions of sunshine, clear skies or summer vacation that puts us in a positive mood. For this season’s summer color, we are taking inspiration from the deep blues and picked out our top picks for ‘day in, day out’ dresses in beautiful royal blue.

Office Smart

Well-known as a symbol of wisdom and (as the name implies) royalty, for a wonderful dash of color to your summer wardrobe that looks intellectual and modest in and out of the office, royal blue is the perfect go-to. For a versatile and classic short-sleeved style, we recommend a Royal Blue Gather Dress – easy to style for work or days off!


Our stylist recommends match with a clean white jacket for a refreshing contrast at work, or pair with a black cardigan for a modest style.

Print Spritzer

For a style that calls forth the true summer atmosphere, then wearing a print can do you no wrong. Choose a nature-inspired print that is both beautiful and refreshing to look at and wear, like our recommended royal blue print this season: the Blue Leaf series. With a stunning combination of rich blues and sharp whites to bring a breath of fresh air into the room, it is amazing to wear for the office, to celebrate a special occasion or at a stay at the resort this season.

Pair with a bright red cardigan for an extra dose of vibrant color, or for an even more refreshing business style, wear with a sky blue jacket. The color combination makes it surprisingly easy to style!

Summer Regal

We all love the touch of knit in the colder seasons, but it is also possible to wear it comfortably in the warmer seasons too! For an elevated style that is sure to impress, we recommend our gorgeous Royal Blue Tacking Dress to stun at any special occasion. Designed with a square neckline to frame the face and neck and a peplum flare to add a feminine touch. Made from breathable, highly stretchy knit made in Kanazawa, and machine-washable to boot, it is an easy, low-maintenance dress that you can wear to work and make a lasting impression at any occasion.

For an extra layer of composed comfort in style, pair with a muted gray knit jacket, or wear on its own with pearls and a clutch for a sophisticated look, perfect for a night out.

See more of our most popular dresses this season, updated every week for more easy ‘day in, day out’ pieces to add to your wardrobe rotation.

Zoom Backgrounds to brighten up your Virtual function

Online video calls; whether for work meetings or for casual get-togethers, have been on the rise, with Zoom being one of the top picks to hold them. Members at kay me are also not strangers to the software, and to make online meetings more interesting, we have turned our top print designs into Zoom backgrounds for all to use! From simple geometric patterns, zesty citrus prints to elegant, vivid florals, there is something for every one! Here are some of our top picks:

Add a rich red background in our Rice Shower print to capture the attention on the screen and convey passion. Even for office meetings, make sure you are being heard and paid attention to with this background.

For an stunning yet soothing background, choose Emerald Flower, an elegant floral piece with a stunning jewel green. Perfect for a ladies’ lunch party!

Find inspiration in a kimono-style print, Fuji Murasaki, to add a touch of Japanese tradition and elegance to your video call.

For a pop of sunshine and relaxing blues, our Bouquet background adds a cheery atmosphere to brighten up the video call. A great way to boost the mood!

To see all 15 designs, download the backgrounds and see the original print dress, head to our Zoom Virtual Backgrounds page and brighten up your next Zoom function!

5 Cozy pieces for Remote Working

As working from home is becoming the new normal, figuring out what to wear to keep it professional yet comfortable has been a new topic of concern for many. So here are our 5 work from home pieces you can wear for casual and formal remote working styles.

Stay cozy and ready to be active with First Class hoodies

Whether you are off for a quick run to the grocery store or need to buckle down at the desk, or even relaxing on the sofa watching TV, a warm and cozy hoodie will keep you ready for any at-home situation.

Keep your legs covered with a Long skirt

While the webcam will only catch your upper half, it is easy to forget about your lower half. One of the top issues for career women when working from home is getting chilly legs. So keep them warm and covered in a long skirt. And you’ll never know if your lower half will need to make an on-screen appearance for a video call, so keep it light and flash a bright print long skirt to the camera.

Slip on a natural Long dress and you are set

For a casual work-from-home outfit you can complete in one-two-three, simply slip on a long dress and you can focus on your work and errands. And with a feminine print it looks great for online video calls too.

Add a chic touch with a Relaxed material

You can relax and be video-conference ready with the right material and design. Go for materials that feel soft on the skin like a cushiony-soft jersey or a fleeced lining for extra warmth. For material that wicks away moisture and keeps you cool, choose 100% cotton jersey. Combined with a simple design with a relaxed silhouette, you can stay truly comfortable and mobile and still look presentable for online meetings.

A Knit outer brings out the best of both worlds

When you want to maintain a true professional style from home, then look no further than a (machine-washable) knit cardigan or suit jacket that will keep you looking sharp and focused without compromising your comfort. And for true work-at-home advantage, you can easily take it for a spin in the washing machine and have it ready for another day!

To read more about the top concerns women have when working from home or to see more work-from-home styles, take a look at our recent survey results here

5 Simple outfits to wear on a Conference Call

When it comes to working remotely from home, it is easy to throw on items that you feel cozy in – like a sweatsuit, T-shirt or even pajamas. But when a conference call comes in, you want to make sure you look the part of an engaged worker with your eye on the ball. So here are 5 simple and sharp outfits you can wear for your next conference call, or to have ready when an unexpected one comes in.

  1. Simple solids

Stay clean with solid color pieces that looks chic, business ready and comfortable. Opt for a top with subtle details around the neck or neckline such as a ribbon tie or lace. Not only do they look smart, feminine, and are easy to match with, they will look proper in the event of connectivity issues, poor picture quality, or on small windows on your screen.

2. Simple Print

The simpler the better also applies to prints. To look your best in case of poor-quality conference calls, avoid complex prints like geometrics or florals, or multi-toned ones – this could get lost in the picture and be distracting on the screen. A simple 2-toned print like polka dots or stripes can still look sharp for work and effortlessly transition to comfortable casual wear.

3. Cozy Knitwear

If you want to keep it comfortable then layer up with a turtleneck as a base for comfort that keeps its professional edge; or thrown a simple cardigan over a basic top. An easy, effortless way to put on a business look and stay comfortable all-day long at home.

4. Sharp Neckline

Your face and upper body will be the focal point your peers or clients will see, so wear a V-neckline to frame your face and make your neck look long and slender. Not to mention, V-necklines look clean, professional and in control – great for conveying you mean business.

5. Pastel Colors

Keep it light and add a little color to brighten up your screen with some pastels. Workwear doesn’t have to be only black and white, pastel colors can also look sharp and professional, and can lift up your mood and others. Choose a pastel jacket for a soft yet clean look or a mix and match with a smart pastel top.

Staying a little more dressed up for conference calls and while working from home can help you stay more confident, motivated and sharp for work at hand, and create strong interpersonal impressions with your peers and clients even through video calls.

For functional options you can wear on a conference call at home, take a look at our range of stretchy suit setups that move with your body – so you can work, stretch and run errands around the house without a wrinkle (of worry). Or have a look at 16 colorful looks you can wear for you next video conference or virtual function, styled by our store concierge, Aki.

How to optimize your wardrobe to keep it de-cluttered

In our last post, we explored the Japanese concept of ‘danshari’ and how to clean out your closet in time for Spring. Choosing to simplify your closet is one thing, but keeping it that way can be easier said than done. It is surprisingly easy to fall back into the rabbit hole of impulse buying, rather than buying for what we actually need. So to remember that we are shopping to save time, money and space and clarity in the long run, we need to be shopping for value.

1. Choose items to meet your lifestyle

Take a little time to think about and assess your lifestyle. Are you pressed for time? Do you move or travel a lot? Do you get frustrated with comfort? Choose core values that highlight your needs in clothing, and keep them down on a memo or notepad on your phone or next to your computer screen, to remind you and stop you from making a purchase that will add to the clutter.

2. Versatility

Opt for simplicity in design and have go-to’s. Keeping a minimalistic color or design palette can not only look chic and contemporary, it is incredibly versatile too. Dedicate a go-to outfit for at least 4 occasions with the same simple dress as the center-piece. Spend a little time trying on the looks beforehand and setting them aside near the closet door. When you are stuck in the morning, so you can at least have your staple outfit ready at hand to throw on in seconds.

Simple colors and elegant designs for versatility in outfits

3. Quality

Choose quality and comfort that will last. While it is easy to buy cheaper items, they are cheaper for reason. Treat your clothing like you would treat your phone. You wouldn’t want to spend your time and money buying a new, more inexpensive phone every single year, when you can buy the best smartphone on the market and have it last you for several years. When you spend that extra money, you know it will last you, so you don’t need to buy a new one so soon. Same with clothing – cheaper quality clothing that can not endure your day-to-day use or can deteriorate even from the washing and drying process. These items become easy to throw away or forget about, and accumulate to the clutter in your closet and eventually ending up in landfills. Choose quality items for the long run to save you time and money, and let you focus on what is important – you.

To add additional value to your wardrobe staples, you can also opt for specially tailored pieces that are especially made and designed to fit you.

Having the option to choose your favorite color, print, length and style, with a premium quality that will last makes the item more personable and valuable.

So keep these in mind the next time you go shopping or online shopping, and optimize your wardrobe and routine.

All our items are designed to be versatile, machine-washable, easy to maintain and resilient for a wardrobe that will provide you the high value you need and save you time and money. We offer free global delivery so you can have piece of mind from the tap of your fingertips to the front of your door step.

Declutter your wardrobe in time for Spring

Have you felt depressed in the morning, looking into your closet and trying to figure out how to make out your wardrobe, or what to wear? You are not alone. Around one in ten women in America feel the same way, and a quarter will admit that their closet spaces are completely disorganized.

Many of us have to face a long commute, or a full day ahead of work, so why do we add more stress before even stepping out of the front door? It is time for a change, so in the spirit of Spring or ‘spring cleaning’, we will explore how we can cut down on time for our wardrobes in a 2-post series.

Today, we will look at the Japanese method of cleaning and how we can declutter our wardrobes for a fresh start this season.

You are probably familiar with the term Konmari, from organizing guru Marie Kondo, a popular household name in recent years, where you sort and discard your items based on whether they ‘spark joy’. This idea though comes from a popular concept in Japan related to cleaning, called Danshari (断捨離). In Japanese Kanji, it stands for ‘refuse’, ‘discard’, ‘separate’, but in essence it means to clean and tidy up or purge, of physical and mental excess. And while the term is catching waves in recent years, even danshari is not an new concept and has roots in Zen Buddhism, which teaches to live with more simplistic, meaningful lifestyles. With that in mind, you can apply the danshari to add clarity to your mind and closet space.

Clean out your wardrobe

1) You need to take everything out of your closet. Set out your clothes into piles – for example pieces that fit your lifestyle and goals, pieces you don’t fit anymore, pieces you can sell, repurpose or give away. Go through the piles again and apply the konmari method to each of them – does it spark joy? If not, give your appreciation, say goodbye then move on.  

2) Once you have separated what you will not keep and will keep, then it is time to put things back into the closet. Organize your space so your items you wear most often is in easy reach, and most of your items are visible. If you can not see it, then it will be easier to forget and left unworn. Keep seasonal items out of the way in suitcases for convenience or compression bags to save space.

3) Use storage organizational items like hooks, hangers and drawer separators to keep things neat, and organize your closet to colors, styles or categories. Make your closet look warm and welcoming like you are walking into your own little boutique made just for you, so instead of feeling dread when you open your closet, you feel inspired.

Spend one day to give your closet a makeover and give yourself a fresh, positive new lease on Spring. Stay tuned for part 2 next week, how to prevent clutter in your closet through the future choices you make.

How to wear print dresses and what do they convey?

If the little black dress is the staple item for the woman’s wardrobe, tell it to move aside because this year it is time to be bold and empowered with print. You may find it daunting to take the first step into print territory with so many styles and options available on the market. But today we will look at outfit ideas with the most common print patterns you will come across, so you can easily pull together a look for your next work look or day off.

Stripes

Stripes are a chic and simple way to modernize your style. Stripes let people know you are not too flashy or fussy, and that you like keeping it simple and natural. Choose diagonal stripes for a dynamic style which naturally draws your eyes towards it, or vertical stripes to elongate your figure and make you look taller. Don’t think horizontal stripes make you look wider – with the right placement, they are great for accentuating your figure for a full-bodied look. Great on its own or with a simple plain outer, to bring out the print

Florals  

Add color to your wardrobe and express your feminine side with floral prints. Depending on your preference of print style, florals can convey a different side of you! Large floral prints show you are womanly, bold and are not afraid of a little attention! Where as a small floral print can let others see your gentler or more delicate side. With a variety of designs and colors available, the options are endless. If you want to really stand out in the crowd, add a matching colored cardigan to push the color scheme. Or if you want to soften the look, pair with a neutral colored jacket like black.

Geometric prints

Do you want a contemporary look that you can wear to work or on a night out? Then wear a geometric print dress for a pop of contrast that will make you look sharp and draw attention. Tell the world that you are you are chic and modern but you also know how to balance work and play. Set the tone with a sharp contrasting blazer, or you can soften the mood with a simple and neutral-colored top.

Dot print

If you like vintage styles or want to add some whimsy to your look, then the dot print is the one for you. Let others know you can be sweet but fun with dot print. Made iconic by Minnie Mouse, it is another print design that is eye-catching and will bring a dimension of playfulness to your standard plain dress. Versatile and easy to wear to the office or on your day off; you can not go wrong with this print. Wear a comfy jumper or cardigan on top to sweeten your style or play it chic with a blazer or edgy jacket.

2020 is a year of new beginnings and challenges, so start the decade with a clean slate and fresh ideas. Whether you are unsure of your next style, you can always turn to print for inspiration.

Take a look through our extensive range of dresses and be inspired.

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https://kayme.com/clothing/

Towards a “Zero waste” future

Taking a step towards a sustainable and ethical future is one that many businesses, especially in the fashion industry face a challenge in. As textile and clothing production remains one of the world’s biggest polluters, more brands are taking responsibility for their impact on the environment and the footprint they leave. For us at kay me, we had been utilizing sustainable, ethical practices for a long time and will share an insider’s look on how we reduce clothing waste before production.

Last month, we were picked up by Fuji TV’s Live News it! in Japan, in a segment focusing on how we are working towards “zero waste” in the Japanese fashion industry.

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Here are some behind-the-scene pictures of the interview with Junko Kemi, the founder and lead designer of kay me, and Fuji TV presenter Saori Ishimoto.

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In this segment, we were able to explain our mission on reducing clothing waste at kay me, through the use of digital applications. Here’s how:

Before production begins, we survey 1000 members on smartphones of 90-100 images of kay me sample clothing. Then, the participants swipe through the images and decide whether they would buy the item or would they not. Participants take about 3 to 5 minutes to go through the images.

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Once the results are collected, the production volume of pieces is adjusted according to the popularity of the item. Designs which do not gather as much responses are kept out of production. In this way, we maintain a consistent cycle of relevant and interesting designs we know our fans will love and take unsold or leftover clothing from the equation completely.

Clothing waste has taken a more serious tone all over the world and in Japan. It is estimated that 1.5 billion items of clothing go unsold every year, leaving a large percentage being sent to landfills or incinerated, and the effects on climate change has not gone unnoticed. Through this initiative towards “zero-waste fashion” and we are proud to be taking the industry further towards a more sustainable, socially conscious future, and driving people to make responsible purchase decisions and we hope you were inspired today.

kay me is high-quality, handmade, sustainable and ethical clothing made in Japan. Take a look through our brand and gorgeous pieces and discover more inspiration.

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https://kayme.com/clothing/